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"Just Foodie" is a food chain offering different snacks like chips, biscuits…

CUET Business Studies 2024 · Business Studies · 5 questions

"Just Foodie" is a food chain offering different snacks like chips, biscuits, Choco chip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right place, they are also selling their products to grocery store in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over different competitors in the market and their market share is rising continuously.

Question 1

In the above case "Just Foodie" is using various variables of Marketing Mix. Identify the variable used in the following statement: "To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets."
  1. A. Product
  2. B. Price
  3. C. Promotion
  4. D. Physical distribution

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Question 2

Identify the element of marketing mix in the following statement: "The taste, quality and packing are given utmost care."
  1. A. Product mix
  2. B. Price mix
  3. C. Promotion mix
  4. D. Physical distribution mix

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Question 3

"They are able to charge higher price than their competitors." Which element of marketing mix is discussed in the statement?
  1. A. Product mix
  2. B. Price mix
  3. C. Promotion mix
  4. D. Physical distribution mix

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Question 4

"To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions." Identify the marketing mix element from the above statement.
  1. A. Product mix
  2. B. Price mix
  3. C. Promotion mix
  4. D. Physical distribution mix

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Question 5

"To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions." Which tool of the promotion mix is used in the given statement?
  1. A. Advertisement
  2. B. Sales promotion
  3. C. Personal selling
  4. D. Publicity

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More from this paper: all CUET Business Studies 2024 questions →