The Vikash Trust has recently been plagued by a high turnover of teaching assistants with many looking for higher salary and better facilities. You have been asked to design and run a campaign to attract and appoint 10 teaching assistants. One of your measures of success will be the retention of the new recruits. You have 4 weeks for the interview. Review the following: 1. Shortlist apt candidates who reflect values of the Trust from among respondees to your wide advertisement campaign. 2. Design an ad that attracts candidates with values that matches the Trust's, release it at an appropriate time and re-validate the candidates' credentials at the time of shortlisting. 3. Repeat the process that was followed by the Trust last time. 4. Seek expert advice on drafting an attractive advertisement. Select the best of the following responses in the descending order of effectiveness?

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