Dileep Dosan sells dosas in front of an upscale hospital at a city in Punjab. He only sells two varieties of dosas: plain for ₹25 and masala for ₹40. His dosa stall is popular amongst the hospital staff members, who mostly hail from South India and form his core clientele. They…
Dileep shifts his stall to the hospital food court. He prices his plain dosa at ₹40 and masala dosa at ₹60. However, two months on, he is serving only about 150 dosas per day. The clientele is mostly the same hospital staff members, who had been his customers before he moved to the food court. Which of the following actions will BEST help Dileep in increasing his sales?
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