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Question 134 Case Study 2017 Medium MCQ +1.00 marks

Established in the 1980s, CavinKare has been immensely successful in tapping the rural and semi-urban markets and is widely recognised as a pioneer of sachet marketing and mass marketing in rural areas. In 1983, CavinKare launched Chik Shampoo in 10 ml packs. It later launched…

CavinKare is a

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