When Deepti opened the package, she was aghast. She received cotton pillow covers instead of satin pillow covers, she had ordered. Deepti ordered them for her father from a popular ecommerce website that hosted products of many sellers. Confused, Deepti contacted the seller’s…
A few days later, Deepti received an email from the e-commerce website, requesting her to share feedback about the seller. Deeply frustrated with the overall online purchasing experience, she deliberately ignored it. Later that evening, over supper, her father opined that the balcony curtains needed to be changed. He suggested that they be bought from a local shop. “If something went wrong, we could at least yell at the seller,” he added. Deepti stared at her laptop and began writing her feedback. What would Deepti DEFINITELY achieve by giving feedback?
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